General Motors drops use of Facebook adverts

Global giant General Motors (GM) has announced that it will cease to use Facebook adverts, according to an article published by Reuters. While the company will still continue to operate its free Facebook pages, sources quoted by Reuters claim their adverts on the site had little impact on consumers. Although Facebook ads feature heavily in [...] Continue reading

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Twitter value to "supersede" Facebook?

In light of Facebook’s preparation for its initial public offering (IPO), the vice chairman of Oglivy & Mather has forecast that the site’s value will be overtaken by that of micro-blogging site, Twitter, in the near future, according to an article published by the Telegraph. Facebook founder, Mark Zuckerberg, is currently looking to raise around [...] Continue reading

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Facebook report first quarterly revenue decline in two years

Huge numbers of businesses are using social media for business purposes; be it to promote new products via a Twitter account or to advertise directly using Facebook ads. According to an article published by Marketing Week, the latter site, Facebook, has seen its first quarterly decline in revenue for two years. A fall of 6.5 [...] Continue reading

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Facebook completes TagTile purchase

Having completed and announced the acquisition of Instagram last week, Facebook has now revealed that it has bought the mobile-based customer loyalty service, TagTile. Facebook has released a statement regarding the purchase. It read: “We’re happy to confirm that TagTile’s founders are joining Facebook and that Facebook is acquiring substantially all of the company’s assets. [...] Continue reading

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Facebook completes $1bn Instagram acquisition

Facebook – a site that has made its way into many a business’ digital marketing strategy – has completed the acquisition of mobile photo-sharing network, Instagram, in a deal worth $1 billion. Originally founded in October 2010 by Kevin Systrom and Mike Krieger –  both Standford graduates – Instagram is used by high-profile figures such [...] Continue reading

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The social media metrics that matter most

A significant number of businesses now operate a digital marketing strategy that is social media heavy. As a relatively new platform, there has been much discussion about the metrics that should be used to measure success. Debra Donston-Miller, writing for InformationWeek, states that followers,  fans and tweets/retweets were originally employed as a basic metric for [...] Continue reading

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Google+ launches free Hangout call feature

The use of social media for business purposes is on the rise; although not as widely used as Facebook, Google+ is able to provide a number of unique features, another of which has just been launched. According to an article published by Forbes, the latest feature will allow users to make free phone calls to [...] Continue reading

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Twitter working on fix for "unfollow bug"

A site factored into many a firm’s digital marketing strategy, Twitter has acknowledged that it is suffering from a “unfollowing bug,” according to an article published by the Telegraph. Commenting on the bug, a spokesman from the micro-blogging site stated: “This is a bug, and our team is working to fix it.” The bug causes [...] Continue reading

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